Why VetFran

A commitment to our nation’s veterans goes far beyond corporate social responsibility, patriotism and supporting our heroes. For franchisors, it is also a proven pathway to attracting some of the best prospective franchisees out there who leave the military with a skillset uniquely matched to franchising. Veterans leave the military with the leadership and teamwork skills to lead a franchise location (or many!), and learning, training and executing systems and standard operating procedures is their bread and butter. Dedication, perseverance and discipline imparted by years of military service combined with the entrepreneurial spirit of those veterans seeking franchise opportunities makes for a perfect combination, and franchisors know it.

VetFran research shows that 65% of franchisors have increased veteran and nearly half have recruited at least one veteran franchisee in the last year. An unbelievable 99% have reported that veterans have proven to be a good fit as corporate employees, and 97% said the same thing about their veteran franchisees. Veterans are a key demographic for franchise development, and if your company hasn’t caught on to this trend yet, now is the time. That’s where VetFran comes in.

increased veteran recruiting
think veterans are a good fit
are excellent franchisees

Membership in VetFran is open to all members of the franchisor community who meet our membership requirements. The value proposition rests on five pillars:

"We are members of VetFran to further honor those who have served our country and assist both veterans and their spouses to more easily find opportunities available for employment or business ownership." - Jeff Bevis, CFE, Co-Founder & CEO, FirstLight Home Care

"I am proud to serve on IFA’s VetFran committee because it connects veterans to franchising and connects veterans to other veterans." - Steve White, President & COO, PuroClean

“At Home Helpers, we believe that the characteristics veterans embody coupled with their commitment to the better good aligns with our missions and values, which is why we are honored to actively participate in the VetFran Committee to help drive the mission forward.” -Matt Gerding, CFE, VP Franchise Development, Home Helpers

"As a veteran myself, there is no more important cause in my mind than helping fellow veterans find high-quality franchise business opportunities that can have such a positive and lasting impact on their lives and the lives of their families." - Eric Stites, CFE, CEO, Franchise Business Review

“As a founding member of VetFran, our mission is simple. We strive to be the leader in franchising with transitioning military personnel and current veterans in order to help them achieve their dreams and goals by being in business for themselves. We believe we owe our veterans the power to prosper as a thank you for their sacrifice and service to our nation.” - Mary Kennedy Thompson, CFE, COO, Neighborly

Join VetFran

If your franchise company values veteran franchisees and veteran employees and you want to make a more meaningful commitment to living those values and goals every day, joining VetFran is the single most impactful thing you can do today. Veterans punch above their weight in franchising, accounting for 14% of franchisees nationwide, and franchisors consistently find them to be an over-performing segment of their franchisee base. Honoring their service by easing their entry into your brand is a great way to give back, live your corporate values and also attract top talent from among the veteran community.

Once you’re a member, you get listed on the VetFran Directory and proudly display the VetFran logo. VetFran Premium Members get plugged into internal communications and events networks, and will be the first to hear about new opportunities, resources and partnerships made available exclusively to Premium Members.

To join VetFran, you must offer a discount on your initial franchise fee to honorably discharged veterans, and we encourage you to think of other creative ways to incentivize veterans beyond the discount. You also have to meet a set of criteria, outlined below. Find the membership tier that best corresponds to your company and download the application form. It takes only minutes to fill out and email to vetfran@franchise.org.

Star designation (“1 Star,” “3 Star” and “5 Star”) indicate only that the company has met the minimum criteria for the membership tier. VetFran and the International Franchise Association do not evaluate materials submitted by franchise companies for accuracy or completeness. Star designation is not a guaranty, representation or warranty by VetFran or the International Franchise Association that your franchised business will be profitable or successful.

1 Star Franchisor Member

Ideal for smaller or new systems, and those starting out with their recruitment of veteran franchisees.

  • Clean Audit Report
  • Minimum 10% discount on initial franchise fee
  • At least 3 years continuously operating a franchise

3 Star Franchisor Member

Ideal for emerging franchisors and companies ready to make a serious commitment to veterans recruiting.

  • Clean Audit Report
  • Minimum 15% discount on initial franchise fee
  • At least 4 years continuously operating a franchise
  • Item 19 FPRs
  • At least 25 units open

5 Star Franchisor Member

Ideal for industry leaders and established brands looking to consistently be recognized as top franchises for veterans.

  • Clean Audit Report
  • Minimum 20% discount on initial franchise fee
  • At least 5 years continuously operating a franchise
  • Item 19 FPRs
  • At least 50 units open
  • At least an 80% continuity rate over the past 3 years
  • At least one Certified Franchise Executive on staff

Supplier Memberships

Ideal for IFA’s non-franchisor member companies who want to support veterans and veteran friendly franchises.

Must offer at least a 10% discount on your services to veterans and/or VetFran member companies

Membership Dues

VetFran offers a full range of benefits for a low annual fee. If your commitment to veterans is strong, then you'll
get the most out of VetFran through a premium membership. Join your VetFran peers and sign up today!

Premium Tier

Enhances your VetFran Membership and ensures your company can take advantage of incredible new programs. An easy step your company can take to support veterans in franchising. Includes Affiliate Tier benefits, PLUS:

  • Franchisee Members
    • Allow your veteran franchisees to sign up with VetFran for exclusive benefits and opportunities.
  • Appear at VetFran Events
    • Your company can appear on VetFran panels at franchise expos across the country.
  • Exclusive VetFran Supplier Discounts
    • Access to discounts by nearly two dozen supplier companies and counting.
  • Rotating Promotions
    • Appear in promotions on VetFran Social Media, Website, and a special feature in the Franchise Opportunities Guide.
  • Premium Resources
    • Access to research, white papers, and best practice guides.
  • VetFran Partners
    • Access to VetFran's private and public sector partners.

IFA Members: $750 annually
IFA Non-Members: $1500 annually

Affiliate Tier

Includes the following benefits:

  • Use of the VetFran Logo
    • You may place our logo on marketing materials, your website, and more.
  • A listing in the VetFran Directory
    • Visible to all on VetFran.org

IFA Members: Free
IFA Non-Members: $750 annually