30 Heroes for 30 Years: Steve White, PuroClean USA

Steve White, PuroClean

Meet Army Veteran Steve White, former Chairman of the International Franchise Association’s VetFran Committee. Steve has more than 25 years of leadership experience in the franchising industry from Domino’s Pizza to Allegra Network to his current role as the President and COO of PuroClean USA.  

In celebration of VetFran’s 30th anniversary, Steve moderated a panel of Veteran leaders like him representing all 4 branches of the Armed Forces at the opening general session of the IFA’s Annual Convention in San Diego earlier this year.

In Steve’s own words: “Military veterans have sacrificed so much for our country, and they should be offered opportunities to have a successful second career, serving their communities and their fellow citizens. Time and again, Veterans have proven themselves to be strong leaders who successfully follow the processes set up by a franchise system and work tirelessly until the job is done.” 


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